With the rapid development of China's economy and technology, China is rapidly entering the digital age.
The media age has also changed with the development of the Internet.
Ten years ago, China was still dominated by television media and outdoor advertising media, but now, the structure has undergone fundamental changes, and social media has become the mainstream of advertising.
Marketing media including Weibo, WeChat, Vibrato, Video Media, Toutiao, Internet advertising, APP.
Weibo is an old online news media that has hardly changed its social orientation. Of course, some subtle marketing adjustments exist.
Sina Weibo is one of the main ChinA social media platforms used by millions of people daily. With the number of DAU (daily active users) reaching 200 million last year, Weibo offers an enormous reach for marketers. The platform has positioned itself as a discovery based network which makes Weibo advertising a natural choice for brands.
The platform is, in effect, a Chinese Facebook, which is also quite similar to it in terms of advertising options. With Weibo advertising, you can target specific audience based on unique characteristic such as demographics, interests and behavior.
According to the recent figures, WeChat network has more users than any of the existing social media platforms in China. It is the most used smartphone app but it has become much more than a chat service. In fact, WeChat has evolved into entire ecosystem of extensions that work within its platform: from taxi booking app and e-wallet, to online store and investment service.
Companies can use WeChat marketing in several ways: from broadcasting messages to followers with the information on the latest offers and upcoming events, to using it as a customer and service support channel. Hundreds of thousands of companies in China now have their own dedicated WeChat app channel allowing them not only to stay close to their customers but also to learn their behavior.
On top of that, for certain type of accounts, WeChat app comes with its own ecommerce capabilities, giving merchants an opportunity to sell their products directly to mobile users.